The new digital environment presents new challenges to the so-called legacy media.
This line of inquiry focuses on initiatives, production processes and strategies pursued by these entities in their endeavours to secure a place in the future of human communication.
What happens online seldom remains exclusively online.
Understanding social media production and its spill-over effects on political discourse, on media production and agenda setting, and also on social behaviour is at the heart of this line of inquiry.
Memory and History
The ever-changing nature of the Internet appears to challenge any attempts to clearly define it. This line of inquiry tries to focus on the web in a broader historical sense. Understanding its structure as a function of social organization and how it changes the way we preserve memory.
Sound and Image
While the role of the image on the internet is well documented, sound is very often overlooked.
This line of inquiry focuses on the study of that particular invisibility, on the production and analysis of soundscapes and on their interplay with sound and visual culture.
MODA integrates the Communication and Society Research Centre (CECS) at Universidade do Minho, the leading research unit in Communication Studies in Portugal.